kapok

kapok 10 year anniversary

kapok, the hipster boutique lifestyle store in Hong Kong had their ten year anniversary this weekend, and they've been building up to it with a variety of events. I designed and illustrated a map for their #kapok10 anniversary launch, and they've used elements from it throughout their stores, website and social media.kapok 10 productsI've never created a map from scratch before, by which I mean that it's an imaginary place, not a real one. I was asked to create a country that embodied everything kapok stood for: creativity, fun, fashion and a truly international flavour. I could start anywhere! And of course a new country needs a crest: kapokland's features the pink dolphin of HK and their new motto: 'future classics'crest Here's the full map, showing an archipelago of different exotic fantasy islands, covering all seasons at once, with both tropical and arctic lands.kapoklandThe reverse side of the map also featured a close-up of the main town in kapokland: Kapokville. The town had shops and museums, but also global embassies, a castle and even pedalos!town mapThis is how it was used on the kapok website...kapok homepageThey even had a stand at a local design market with fun illustrated props for customers to interact with...stall...and also used some of the animals as a banner on facebook...kapok banner copyI especially liked how they used details from the map on the store windows...kapok wholw windowand inside...kapok10 in windowCongratulations kapok! Here's to the next 10 years of fabulous!

kapok shop window displays

I recently designed an autumn window display theme for kapok in Hong Kong. I created watercolour illustrations in shades of reds and browns for their 'into the wild' theme, featuring foliage, berries, and cute woodland animals. OLYMPUS DIGITAL CAMERA

I created various layouts of the illustrations for the six different store locations.

OLYMPUS DIGITAL CAMERA

Kapok has two stand alone stores in Wanchai, one large one in PMQ in Central,PMQ 2 copy and several concession stores within department stores,kapok voyage copyso they all needed slightly different treatments. I love the cube stands and little details inside the stores too...store copyHere's to a happy Autumn!mouse