This year I created the illustrations for BEYORG’s Christmas campaign in HK. BEYORG is an organic beauty product company, and wanted to encourage their customers to ‘turn organic’.
I drew a woodland filled with animals, all turning to face the viewer, to signify them ‘turning organic’. The illustrations were used in a variety of ways. Originally designed as a window treatment, they were adapted for use instore too, where there weren’t many window surfaces, eg inside shopping malls…
The BEYORG website currently also features the campaign…
I’m really happy with how the illustrations look on the special Christmas paper bags and boxes!
The little details make this a coherent and fun campaign throughout the brand. Hope you’ll pop into their shops to take a look!
