Today I’m looking back at a project I did with a friend who set up a sweet company in the UK, over 10 years ago. The brand was called Sweet Anthology, and told the stories of the sweets, as well as packaging them up beautifully to sell.
I designed the brand logo, writing the name by hand and creating an illustration of classical looking mermaids creating the magic of sweets. I used bright candy colours to make everything look delectable.
The logo was printed on shiny stickers that were used to seal the sweet jars alongside colourful ribbons.
We then went on to create an incredible website that really worked well and was fun to browse. I made little illustrations to highlight the individual sweets.
Unfortunately the company didn’t last in the long term but I still look back on the project fondly as one of the most personal I’ve undertaken. I’m proud of the work we did!