I love sweets. I've always loved sweets, and I'm fascinated by unusual and exotic confectionery everywhere. So when a friend asked me if I'd like to collaborate on a new venture for her sweet company Chorley & Baker, I jumped at the chance! Ladies and gentlemen, may I introduce 'Sweet Anthology'.
To suit this high-end brand, I created the illustrated label and hand-wrote the name for the identity in a classic, slightly baroque style, but kept a modern feel. The colourful sweets are packaged in high-quality designer jars, and the label needed to work with each variety of colours.
We've created the brand to have collections, like a fashion house, and we're launching with an A/W collection of 42 varieties, focusing on traditional British sweets. We'll be refining these, and adding new flavours each season.
The website for the brand is full of gorgeous photographs, and I created a muted leafy background to highlight the bright jewel-like sweets. I also drew some fun little illustrated characters interacting with the sweets.
We're doing a soft launch on achica that starts on monday (29 October), with the prices slightly discounted (let me know if you want to buy them, I have a discount code for first time buyers). After that we'll be selling through our online shop, and in fancy stores near you soon! Give them a try, they make the perfect gift...
jars