Korean beauty products have become all the rage, and my friend Karen in HK has her own store selling them, called Korean Beauty Secret. She started with a tiny, tiny store, and then gradually, as her products became more popular, she upgraded into larger and larger spaces until finally this year she opened two new specially-designed stores inside shopping malls.
The original logo I created for KBS had a lady with a flower on her head, and then I added another lady with a spotty ribbon, who took over as the main logo image. I used the flower lady to create an illustration for KBS postcards and mailers, which has now been used on the store hoarding, and instore, on picture walls.
Here’s a detail of the lady in gold foil stamping on pink, that was used on a large paper shopping bag, and some pink satin ribbons.
This is one of the newly opened stores - you can see my illustration on the wall behind the cashier, and the revamped logo above the door.
Hope the brand continues its success from here!
